In the 20 years since its launch, Facebook has had a profound impact on the world, particularly in the realm of social media revolution.
The app has revolutionized the way we connect, made our personal data valuable, and become a major platform for political campaigns.
However, Facebook faces criticism for amplifying misinformation and inciting violence.
Facebook Changes the Social Media Game
Facebook has played a major role in revolutionizing social media. For one, it quickly surpassed other social networks like MySpace, thanks to innovations like photo tagging.
The social activity of “bombarding” friends’ photos with likes became a trend in the late 2000s.
While its popularity has declined among young people, Facebook remains the most popular social network in the world, marking a new era of online social interaction.
Facebook Makes Personal Data Valuable and Less Private
Facebook has proven that collecting “likes” and “dislikes” can be very profitable. Meta, Facebook’s parent company, has become an advertising giant that rakes in a large portion of global ad revenue.
However, Facebook has also shown the dark side of data collection. Meta fines multiple times for mishandling personal data, the most famous example being the Cambridge Analytica scandal.
Facebook Makes the Internet Political
With targeted advertising, Facebook has become a major platform for election campaigns around the world.
However, Facebook’s adoption for political purposes faces criticism for harming human rights. In 2018, Facebook admitted to failing to prevent users from “inciting offline violence” against the Rohingya people in Myanmar.
Fueling Meta’s Dominance
Facebook’s success has allowed Mark Zuckerberg to build a social networking and technology empire that is unmatched in terms of users and power.
Meta, formerly known as Facebook, now has over 3 billion daily users. While it has not been able to buy all of its competitors, Meta has been accused of copying them to maintain its dominance.
Facebook has had a multifaceted impact on various aspects of society. On the one hand, the platform has revolutionized the way we interact socially, facilitated global connectivity, and become a significant source of revenue.
On the other hand, Facebook has also raised concerns about data privacy, manipulative political use, and increasing regulatory response. While the future of Facebook remains uncertain, its influence on the digital world has been firmly etched, with an undeniable mark on the development of social media and the internet at large.
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